EIM

Inbound marketing, Content Marketing, Guest Blogging


Author: Chris Odogwu

4 Ways to Say Thank You to Your Customers this End of Year

4 Ways to Say Thank You to Your Customers this End of Year

The end of year is a time for thanksgiving. Not only are we thankful for making it through the year, we are also thankful to those who made it worthwhile. Friends and family who were there for us through thick and thin. We wrap our gifts, beautifully, just to show them how much we appreciate […]

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Is Your Content Marketing Strategy Holiday-Friendly?

Is Your Content Marketing Strategy Holiday-Friendly?

A marketer’s worst nightmare in the holiday is fierce competition. Everyone puts their best foot forward, blurring the lines for the next person. Content marketing helps brands to beat the competition by connecting with their audience in relatable ways.

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4 Ways to Increase Your Brand Visibility Online for the Holidays

4 Ways to Increase Your Brand Visibility Online for the Holidays

The place of visibility in business cannot be undermined. It’s brings your business to the consumer’s consciousness. Maximum visibility used to be the prerogative of big brands who could afford spending thousands of dollars on advertising – a privilege small businesses didn’t have. However, times have changed. Web 2.0 has broken that monopoly, giving businesses […]

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4 Ways to Beat Your Competition at Christmas Sales

4 Ways to Beat Your Competition at Christmas Sales

Competition is constant in every market. In the US alone, there are 3.8 million retail businesses. If you want to beat your competition at Christmas sales, you must make a strong case against the many options at the consumer’s disposal.

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4 Holiday Marketing Blunders You Can’t Afford to Make this Season

4 Holiday Marketing Blunders You Can’t Afford to Make this Season

These are good times for sales. Businesses are making a ‘kill’ from the demand that comes with the holiday. It seems as though consumers have been waiting for this period all year long as they troupe in numbers into stores. From one item to another, they strike out items on their bucket list until it’s […]

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How to Get a Chunk of Your Customers Christmas Shopping Budget

How to Get a Chunk of Your Customers Christmas Shopping Budget

Christmas sales account for about 40% of all annual shipping. Who are the people behind the shopping? Consumers. The reason for this isn’t far fetched. Christmas is one of the biggest festivities in the world. Hence, it’s widely celebrated.

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Why You Should Step Up Your PR this Season

Why You Should Step Up Your PR this Season

Marketing is often one-sided. So much emphasis is laid on the product. The seller singlehandedly certifies the product, and coerces the consumer to buy it. But with a growing product-enlightened consumer base, this strategy has become less effective.

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5 Ways to Give Your Customers a Memorable Holiday Sales Experience

5 Ways to Give Your Customers a Memorable Holiday Sales Experience

It’s that time of year when we have a lineup of sales events – the likes of Black Friday, Cyber Monday and Thanksgiving. It all comes to a crescendo with Christmas. There’s a lot of buying and selling to commemorate the season. It’s always a challenge for retailers to match consumers insatiable demand at this […]

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5 Ways to Have Merry Sales this Christmas

5 Ways to Have Merry Sales this Christmas

The curtains of the year are falling down. Christmas is around the corner. Everyone is warming up to the festivities. There are many reasons to be merry. In the spirit of the season, people are buying things more than ever. A gift to oneself, friends and family, comes handy.

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4 Surefire Ways to Sell Out on Black Friday

4 Surefire Ways to Sell Out on Black Friday

November is a great month in the sales calendar. It plays host to Black Friday – the biggest sales event in the year. The origin of Black Friday is a story for another day, but it’s a tradition that isn’t going anywhere anytime soon.

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