EIM

Inbound marketing, Content Marketing, Guest Blogging


Blog

4 Ways to Say Thank You to Your Customers this End of Year

4 Ways to Say Thank You to Your Customers this End of Year

The end of year is a time for thanksgiving. Not only are we thankful for making it through the year, we are also thankful to those who made it worthwhile. Friends and family who were there for us through thick and thin. We wrap our gifts, beautifully, just to show them how much we appreciate […]

Read More

15 Practical Steps to Scale Your Business Fast

15 Practical Steps to Scale Your Business Fast

Roland Frasier, a business growth strategist, has an exceptional approach to scaling business.  As a Digital Marketing leader, and CEO of War Room Mastermind, he knows about the Internet marketing world.

Read More

Is Your Content Marketing Strategy Holiday-Friendly?

Is Your Content Marketing Strategy Holiday-Friendly?

A marketer’s worst nightmare in the holiday is fierce competition. Everyone puts their best foot forward, blurring the lines for the next person. Content marketing helps brands to beat the competition by connecting with their audience in relatable ways.

Read More

4 Ways to Increase Your Brand Visibility Online for the Holidays

4 Ways to Increase Your Brand Visibility Online for the Holidays

The place of visibility in business cannot be undermined. It’s brings your business to the consumer’s consciousness. Maximum visibility used to be the prerogative of big brands who could afford spending thousands of dollars on advertising – a privilege small businesses didn’t have. However, times have changed. Web 2.0 has broken that monopoly, giving businesses […]

Read More

6 Ways Artificial Intelligence Is Transforming Digital Marketing

6 Ways Artificial Intelligence Is Transforming Digital Marketing

Before, artificial intelligence (AI) was nothing beyond a movie plot (A.I Artificial Intelligence, 2001). It has since been quite a buzzword. No one thought it would jump-start industry projects like Apple’s smart personal assistant, Siri, and Amazon’s refined machine-learning algorithm that accurately suggests Product Recommendations based on consumer behavior. As it turns out, that was […]

Read More

4 Ways to Beat Your Competition at Christmas Sales

4 Ways to Beat Your Competition at Christmas Sales

Competition is constant in every market. In the US alone, there are 3.8 million retail businesses. If you want to beat your competition at Christmas sales, you must make a strong case against the many options at the consumer’s disposal.

Read More

4 Holiday Marketing Blunders You Can’t Afford to Make this Season

4 Holiday Marketing Blunders You Can’t Afford to Make this Season

These are good times for sales. Businesses are making a ‘kill’ from the demand that comes with the holiday. It seems as though consumers have been waiting for this period all year long as they troupe in numbers into stores. From one item to another, they strike out items on their bucket list until it’s […]

Read More

6 Ways Financial Advisors Can Take Advantage of Content Marketing

6 Ways Financial Advisors Can Take Advantage of Content Marketing

If you are a financial advisor willing to take advantage of content marketing, the first thing you need to focus on is the information. Why do people read content?

Read More

How to Get a Chunk of Your Customers Christmas Shopping Budget

How to Get a Chunk of Your Customers Christmas Shopping Budget

Christmas sales account for about 40% of all annual shipping. Who are the people behind the shopping? Consumers. The reason for this isn’t far fetched. Christmas is one of the biggest festivities in the world. Hence, it’s widely celebrated.

Read More

Why You Should Step Up Your PR this Season

Why You Should Step Up Your PR this Season

Marketing is often one-sided. So much emphasis is laid on the product. The seller singlehandedly certifies the product, and coerces the consumer to buy it. But with a growing product-enlightened consumer base, this strategy has become less effective.

Read More