Six Ways a Strong Brand Makes Your Company Money
Many company owners go about their businesses without thinking much about the brand. Here's how a strong brand makes your company more money.
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Author: Lindsay Pedersen
Lindsay Pedersen is the author of Forging an Ironclad Brand: A Leader’s Guide. She is a brand strategist, board advisor, coach, speaker, and teacherknown for her scientific, growth-oriented approach to brand building. She developed the Ironclad Method for value-creating brands while working with billion-dollar businesseslike Starbucks, Clorox, Zulily, T-Mobile, and IMDb, as well as many burgeoning start-ups.Lindsay lives in Seattle with her husband and two children.