Content Distribution is the strategic placement of positive client stories and creatives in media outlets that are within the targeted audience coverage of the client.
The point of having positive stories about you is to positively influence the opinions of people about your brand. This cannot be achieved if the positive things said or written about you is not seen by anyone. This is where content distribution comes in.
At Effective Inbound Marketing, the Head of Distributed Content oversees the team in charge of creative content and manages the relationships between our in-house content creators and our partner distributors and publishers.
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