EIM

Inbound marketing, Content Marketing, Guest Blogging


How Small Businesses Should Use Content Marketing to Increase Local Credibility

How Small Businesses Should Use Content Marketing to Increase Local Credibility

Successful businesses today enjoy a robust online presence, and they see their reach increase almost daily. That’s proof of a well-designed online strategy. What got them here? Is it luck? Is it money? The answer is an unequivocal no. Yes, some say luck is involved in any successful venture. The truth is, however, no amount […]

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5 Tips For Brand Image Marketing and Visibility

5 Tips For Brand Image Marketing and Visibility

In today’s business world, the image is everything. In many cases, your brand’s image is the first impression your company gives to potential customers. And, as marketers know, first impressions can make or break a conversion. A question you should always consider is, is your company image costing you sales? It is imperative that your […]

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How to Use Blogging as a Recruitment Tool

How to Use Blogging as a Recruitment Tool

Blogging backs up business, right? Unsurprisingly, almost everyone agrees with this. Indeed, business and blogging have become such inseparable companions that even small-scale businesses use a blog to promote their products and services. So, the business blog has become an essential tool meant to compete with thousands of other companies. It lays the business foundation, […]

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Which E-Commerce Platform Is The Best Choice For Your Online Store? [INFOGRAPHIC]

Which E-Commerce Platform Is The Best Choice For Your Online Store? [INFOGRAPHIC]

An online store is essential whether you are starting up a business or you already have a brick-and-mortar store. This is because the number of people doing their shopping online is continuously growing and it doesn’t show any signs of slowing down, especially with the convenience it brings. There are various factors to consider when […]

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5 Hacks for Content Marketing Success in 2017

5 Hacks for Content Marketing Success in 2017

Within this past couple of years, content marketing has given a whole new meaning to the age-old phrase, “content is king.” Marketers now understand the crucial role content marketing has in the digital world, especially when it comes to SEO. These two factors were originally thought to exist as separate entities, however, it has now […]

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The Ultimate Guide to Successful Business Networking

The Ultimate Guide to Successful Business Networking

Business networking is crucial to your company, as it can help bring in new business opportunities and open doors that you were not aware existed. If you lose your key source of income or a major client tomorrow, networking can make it easier to begin working again, as peers recommend you for positions that are […]

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How to Get Maximum Result When Marketing with Content

How to Get Maximum Result When Marketing with Content

You surely want to make your target or market audience aware of what they might need, educating them on things important for them to know, and providing them options without forcing. You actually do not need to directly sell your items to market, as chances are, you may just look like the others just running […]

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Content Marketing: 5 Ingredients of a Successful Company Blog

Content Marketing: 5 Ingredients of a Successful Company Blog

Adding a blog to your business website can help increase traffic and awareness. If you’re blogging for a business, you might be interested in knowing what attributes a business blog should exhibit to become successful. Blogging for business has become a lucrative form of digital marketing, given the relatively low cost and the amount of […]

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Is Snapchat Good for Business? [INFORAPHIC]

Is Snapchat Good for Business? [INFORAPHIC]

Many businesses have already been convinced about the value of some social media platforms such as Facebook and Twitter. For them, it’s an opportunity to reach an existing community and connect with potential customers. But some newer social media platforms, such as Snapchat, may not be on many businesses’ radar. That’s too bad, because Snapchat […]

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Direct mail marketing: How to Generate and Convert Leads into Customers

Direct mail marketing: How to Generate and Convert Leads into Customers

This post was written by Christopher Austin. The opinions expressed in the content are the views of the author. When firms used to market themselves through the postal system; potential customers would receive a small gimmick and be excited about the post! Today, between the fixation on social media and the level of junk going […]

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