You must have heard the phrase ‘Content is King’ a lot many times. Through content, you can set yourself apart from competitors. Content marketing is a technique used to create and distribute valuable and consistent content. It is important to build trust, generate leads, and cultivate customer loyalty. But content marketing is a complex process. It not only includes creating and distributing, but also testing and optimizing shares, ranking, and conversions.
Content marketing has reached an era where automation plays a key role. It is changing rapidly because of consumers’ ever-evolving demands, new technologies, and other business and cultural trends. With the right tools, one can track the changing content requirement, and thus, can create new content as per the latest trend. Tools are great for improving productivity, as they cut out the valuable time spent in coming up with ideas or creating or promoting content.
If you search on the internet, you will find a lot of great tools that can help you with content marketing. But choosing the best among the best can be quite difficult. That is why we have come up with this blog, where we will be sharing the top 6 tools to turbocharge your content marketing in 2020. Let’s get started!
Ahref is one of the most popular tools used for competitor analysis, keyword research, content research, rank tracking, etc. By using content explorer, you can research the topics and see their popularity before writing any piece of content. Once you write the content and get it published, you can also measure the performance of your content. Did you gain any backlinks? How often does your content get shared across social platforms? This will help you substantially improve your content marketing campaigns.
Buzzsumo is another powerful tool for content marketing with two essential features: content curation and influencer analytics.
Content curation is to find out what type of content is trending in your industry and across social media networks. The tool also shows several useful metrics such as backlink profile, engagement metrics, etc.
Influencer analytics give an understanding of key influencers for a certain niche. This can be very helpful for promoting content as well as getting related backlinks from key influencers. Though the process of creating a content marketing strategy through the content curation process is quite difficult and lengthy, Buzzsumo makes it simple in just a few steps. Simply enter a keyword, and the tool will show you the most shared content for that particular keyword.
People who write content know how difficult it is to organize the ideas and thoughts to come up with something valuable. That’s where Evernote comes into the picture. To organize the content more effectively, the tool helps users take notes and capture ideas in one place. You can save images, articles, PDFs, or any other thing that you want to access when you need to. You can also create reminders, to-do lists so that you can stay on track with all your projects. You can access your notes anywhere and on any device. You can also share them with your other team members.
When you are producing content, especially with dedicated team members, you want every team member to be on track and on the same page. Trello is one of the most popular collaborations and management tools that help users to stay on track with all their tasks and projects. Users can create multiple boards for different projects, create lists, and cards. Because of these features, one can see who is working on a particular card, how long they will take to complete a task, and what tasks have been finished by team members. This way, they won’t miss any deadlines. Users can add as many members on your board as they want and also leave messages for them.
Grammarly is the best friend of today’s content marketers. No matter how hard you promote your content, your audience will not trust you if your content has spelling errors and grammatical mistakes. This tool helps users catch the writing errors that they might have made in their content, and provide suggestions to rectify those errors. It is up to the users whether they want to accept the particular rectification or reject it. The best part of this tool is that once you download it, it works for emails and Google sheets as well. The tool also helps in checking plagiarism by comparing your content to millions of web pages.
In content, visuals play an important role. It helps publishers attract more readers and communicate in a better way. Readers also like to first pay attention to the content that is meaningful along with catchy images.
Canva is a highly praised graphic design tool among both designers and non-designers. The tool comes up with 8000+ professional pre-designed templates that can be used and customized easily. Select the category (social graphics, brochures, magazine covers, logos, presentations, etc.) that you want to design for, choose your favorite design among multiple graphic designs, and customize it by using its drag-and-drop feature. Once you are done, download your image. The tool generally offers a 30-days free trial, but if you want your whole team to be onboard, then it is advisable to choose its premium version. The tool is available both on desktop and mobile.
Just like images, videos are also a great way to make your content engaging and versatile. According to the latest statistics:
- In the U.S.A, 85% of individuals watch online videos daily.
- 50% of all the videos are watched on mobile devices.
- 87% of online marketers use video content.
- 51% of marketers worldwide called video as the type of content with the best ROI.
The above statistics are enough to prove the importance of videos in content marketing. Creating professional and high-quality videos is not everyone’s cup of tea. Of course, some experts can do that, but not every company can afford to hire those experts. Luckily, we have InVideo! The tool is great to create Instagram stories, Snapchat moments, Youtube tutorials, and facebook clips. The tool has an extensive in-built library of templates, stock videos, music, and much more. With the help of its intuitive technology, you can create, edit, and publish videos within minutes.
So, folks, now that you have the list of the top content marketing tools, it’s time to start using these tools to share interesting and valuable content with your target audience. Using them at the earliest will help you stay ahead of the game. Good Luck!
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