Interactive content, just like its name says, requires active participation from its users. It proves to be a great way to educate and entertain the audience. Moreover, it is so much more engaging than reading and watching. Participants see that they get something in return and they like being rewarded for their engagement. But, for all those things to happen, you need to create interactive content that is interesting enough and provides value to your visitors.
Why would you create interactive content?
What customers expect to get from any content they invest some time in is the value. A good piece of content will solve their problems or answer their questions. Click To Tweet If you can offer them the value they search for, you are already one step ahead. However, if you manage to engage them while they consume your content, you will be the one getting more value than them.
The reason why this type of content is so awesome is in this – the user gets the custom-made results and they get it now. We are talking about user-centered design here. The static content does not provide them with such experience and that is why it cannot be compared to the interactive one. Former does everything for them, while the latter leaves the visitors to research how the solution might be applied to their specific problems or needs. The difference is quite obvious. Plus, there is something inviting in the content that allows you to get different results based on how you answer the previous question. Their curiosity is what attracts them, while personalization is what they find appealing the most.
Where should you embed your interactive content?
It can be incorporated wherever you might find the audience. That means that good places for embedding are landing pages, blog posts, emails, media advertisements, etc.
There are many tools you can use to include interactive content wherever you feel like, so let’s take a look at several options here.
SnapApp allows you to create all sorts of interactive content. It is a marketing platform you can use to create:
- interactive videos: 9 of 10 users would rather choose to engage in content that is visually engaging,
- quizzes: Testing their knowledge online is many millennial’s’ favorite fun.
- contests: People just love to compete and compare their skills,
- infographics: By the way, infographics are the most shared content which is why you should definitely opt for them when you create interactive content.
SnapApp uses a simple drag and drop builder, which is very easy to use. The final aim of creating interactive content is making the most of your content and generating more leads. That is why the designers of SnapApp made their application compatible with various systems like Pardot, HubSpot and SalesForce. The app allows you to publish your content to many channels such as websites, emails, and mobiles. The best thing is that they provide you with extensive analytics for the content you publish.
Outgrow is there to help you make exquisite interactive content. Even people who have zero technical skills can easily use it due to its drag and drop builder. Outgrow has a beautiful design that engages your viewers and gives them the value that you incorporate in your interactive content. Remember, your marketing should reflect your company’s values. On top of all that, the application is quite affordable, which makes it one of the best choices.
ContentTools is a tool used by companies of all sizes, and in a wide range of industries. It is very good for creating quizzes, maps, calculators, infographics, eBooks, and so much more. Along with engaging the audience and capturing leads, it is also good for collecting customer data.
Ceros is also one of the platforms for creating interactive content. This is definitely a good option for you if you are looking for a top-notch design for your web site. The best thing about this platform is that it can be used without any previous experience in coding. The tool is cloud-based, which is also a benefit.
If you are looking for a tool to make interesting, questionnaires of various shapes and sizes, this is the tool that you need. SurveyAnyplace can help you build entertaining personality quizzes. They are important for your website since they help you gather information about your viewers through follow-up questions
This is an interactive tool mostly used by publishers and advertisers. Just writing your content and publishing it is not enough anymore. With Playbuzz, you can add videos, quizzes and other interesting interactive elements into your stories and other types of content. That makes the text more readable and certainly more fun.
One of the best ways to engage your visitors is to incorporate a calculator of some kind on your website. Of course, you need to pick one that is relevant to your audience. That is why you should try Calculoid. Again, you do not need any coding skills in order to use this tool. The great thing about having an interactive calculator on your website is that it boosts your organic traffic. Consequently, your website will be better optimized and better ranked by the search engines. That is why your content needs to be absolutely perfect and actionable
You can see that the benefits of creating interactive content for your website are numerous. Luckily, there are many tools you can use for this purpose and you do not have to be familiar with coding to do it. The prices of the tools are more affordable than ever, so there are no excuses!
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