Should You be Promoting Your Business via Blogging?

We are living in an age where businesses place the greatest stress on user-friendliness and customer engagement.

The ever-changing landscape of consumer behavior and technology demands businesses, small and large alike, to develop an active and robust web presence to constantly engage with their customers.

This changing landscape and highly competitive environment require the development of a mobile website and well thought out marketing and branding strategies.

However, the hyper-competitive nature of the market also requires businesses to go a step further and build awareness around your brand on different online forums. One of the best ways to do so is by providing relevant and valuable content to your audience via blogging.

What is business blogging?

Business blogging is no different from regular blogging as both engage and educate the audience about a specific niche.

Business blogging refers to the practice of blogging used by businesses to get more online visibility. It is an inexpensive way to drive traffic to your site and attract more potential customers. Nearly 80 percent of businesses who use blogging as part of their marketing strategy reported that they acquire customers through their blogging efforts.

This makes sense because the past two decades have witnessed fundamental changes in the way people shop, work, or carry out their daily chores. A recent study found that 81 percent of consumers conduct research online before making a purchase. This signifies the importance of a business blog and the use of appropriate keywords and phrases that you know prospects will use when looking for a product or service online.

Here are more benefits of blogging and why you should use it more frequently to promote your business.

Blogging improves your SEO

Blogging is the easiest and simplest way to create fresh and relevant content. Almost all search engines love fresh content and rank it higher on the search engine results page (SERP). When you create blog posts for your business, you not only promote your brand but also provide more content to search engines to index it for ranking.

Blogging also provides you an opportunity to use those keywords in your content that you know the consumers will use when searching for goods and services that the business offers. It helps the consumers to make an informed decision and reward you with a purchase.

Blogging helps you foster relationships with customers

To stay competitive in the growing digital ecosystem, businesses need to alter the way they engage and communicate with existing and new customers. The feeling of face to face communication in a brick and mortar store needs to recreate in the digital space. Since blogging focuses mainly on customer engagement, it provides an immense opportunity for businesses to connect with customers in a more conversational way.

By providing high quality and relevant content, you can build trust with your target audience and attract more eyeballs. Click To Tweet
More users on your site mean more potential clients and more bookings, which ultimately translates to more sales.

This, however, requires businesses to craft useful content that solves users’ pain points. A dental blog, for instance, could share content about dental care and educate the audience about common dental issues. Similarly, a custom leather jacket online store could share style predictions and write about outfit tips for every season. As long as you keep the customers engaged, you always have a chance to generate leads and close more deals.

Blogging is evergreen

Unlike other marketing tactics like advertisements and email marketing, blogging produces continuous site traffic and drives long-term results. A post published a year ago will continue to attract prospects and contribute to your business if it is relevant and useful to your customers. The good news is that sometimes, a few small tweaks to a blog post can make it more relevant and serve your business goals.

Every blog post improves your brand authority and helps you rank higher in search engines over time. The blog post will continue to generate traffic and leads for years to come. In their lead generation analysis, Hubspot revealed that more than three-quarters of their blog views are for old posts, which helped them collect the majority of their leads.

Blogging helps you establish authority

Every entrepreneur wants to be seen as an expert and thought leader in their niche and target market. To create this perception – to be on top of people’s minds – hugely depends on creating authoritative content that showcases your knowledge and expertise in a particular area. A blog provides you the platform to demonstrate your skills and establish yourself as thought leadership.

With the help of a blog, you can attract the attention of other influencers and collaborate with them on projects in your niche. Being an authoritative voice on your own blog not only helps you boost your blog readership but also builds your business. Click To Tweet

Blogging gives you an insight into customers’ needs

Blogging allows you to analyze the traffic patterns on your site and find the most famous content that resonates with your audience. Instead of wasting your time and resources on something that no one notices, you can create content that your customers are interested in. By digging into the history of your blog’s traffic, you can gauge the audiences’ needs and focus on them.

Blogs also provide you vital information about your business in the shape of customers’ comments and feedback. Positive comments help other potential customers and give them the confidence to trust a business. Negative comments can also be helpful as they give you a chance to defend your business processes or improve your product or service.

Final Thoughts

If you intend to increase your online exposure and establish yourself as a thought leader in your industry, you will definitely need a blog to market your business. While the thought of blogging may seem intimidating in the beginning, its benefits hugely outweigh the time, resources, and efforts you put into it.

Featured image credit: Pixabay

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