The Appeal of Guerilla Marketing Tactics Today

When you’re only starting to develop your business, promoting it in the most cost-effective and efficient way possible is a challenge. After all, you want to quickly raise your business profile, but without burning through too much of your resources. That requires developing a strategy for a promotion that will lead to the persuasion of your customers for further engagement. So, if you’re looking for tactics, you should think about employing guerilla marketing as a part of your digital marketing strategy. Of course, if you’re not already familiar with this; you may need something of an introduction. Don’t worry, though – we’re here to help you out!

The right digital marketing approach

Before we get into the intricacies of guerilla marketing tactics, there’s something to be said about the importance of digital marketing in general. These days, especially for small businesses; there’s absolutely nothing more important than having a good digital marketing campaign. If you’re just starting to build your brand, being visibly present on social media and having a good website is crucial. But while hiring professionals like is the right move when it comes to building a website; finding the tone of voice of your brand and company is something you’ll need to think about by yourself too.

In this day and age, it’s extremely tough to stand out. After all, no matter what niche you’re in; you’re bound to have a lot of competition. Being original in your advertisement is definitely a bigger challenge than it was a couple of decades ago. And that’s precisely why guerilla marketing tactics are the perfect gateway to a low-cost strategy for reaching new customers through ads. If you want to be original - you’ll need to be unconventional as well. While this does require a lot of energy, imagination, and a dose of creativity; if approached in the right way, the results can be astounding. Click To Tweet

Why Use Guerilla Marketing Tactics

Let’s get one thing out of the way; using guerilla marketing tactics doesn’t mean that you shouldn’t utilize email marketing campaigns or similar traditional methods. But in tandem with them, you need to turn to something unusual and creative in order to catch people’s attention. And in order to do that, it’s crucial that you make sure you’ve got effective communication between consumers and your ads. Indeed, efficient communication will raise the involvement of your target audience with the product or service you intend on selling; in time, you will also raise the awareness of your brand in the general public as well.

Therefore, the guerilla marketing campaign you choose should be focused on delivering a message with two traits: it needs to be exciting, and it needs to be clear. If it lacks any one of those, it won’t be effective at all. And make no mistake; guerilla marketing tactics remain extremely relevant even in the digital age – though they’re more present in real-world advertising.

Being bold

The essential point of guerilla marketing tactics is creating an advertising campaign that will completely stand out from the competition. Sure, true and tried tactics such as classic video marketing campaigns are always a welcome addition, but you need to be completely unique in all other aspects. You need to approach your customers from a format that they’re not expecting; which isn’t exactly easy when it comes to digital marketing. But if you manage to pull it off, the benefits are more than tangible; your popularity will soar compared to the competition.

Obviously, the high level of originality that this tactic requires means that brands don’t use this in general. Unlike conventional methods that are much more formulaic and straightforward, guerilla marketing means approaching your target audience when they least expect; but without them getting the impression that the brand is manipulating them into making a purchase.

Though, on the other hand; making a digital guerilla campaign is far cheaper than any real-world advertising method. So, for businesses that are just starting out, this can be an extremely effective way of building brand recognition; if they can achieve the needed level of uniqueness and originality.

Leaving a lasting impression

One of the best things about guerilla marketing, apart from its affordability, is the fact that it leaves a lasting impression on customers. Click To Tweet And the reason for that is simple; more than any other kind of advertising, guerilla marketing heavily leans on word of mouth. Seeing as it forgoes classic advertising mediums, it’s got a fairly different approach on the road to customer attraction. For one, it’s far more dependent on organic growth; no amount of paid advertising will improve a badly done guerilla marketing campaign.

But on the other hand, once the campaign does spread; you can expect it to leave a lasting impression. There’s nothing quite like people talking about your campaign and product completely unprompted; that’s something that customers will remain in their memories, and talk about frequently. As you can probably guess, this kind of campaign translates into higher long-term brand value much more efficiently than any other type of advertising effort.


As you’ve probably gathered by now, guerilla marketing tactics are extremely effective; but not without their drawbacks. Primarily, we’re talking about the fact that this isn’t an easy sort of tactic to pull off; you need to be bold, original, and unapologetically creative. But if you manage to do it; you and your company will reap major benefits!

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