12 SEO Techniques to Optimize Your Blog Strategy

Producing quality content is undoubtedly an excellent strategy for attracting consumers and driving them on their buying journey. However, how to draw the attention of readers who every day find more pages on the Internet and who, when searching, find millions of options? SEO techniques come into this game to put your blog on top of Google, giving it credibility and clicks.

However, you need to go beyond those basic affordable SEO tips. Nowadays search engines have evolved and algorithms are much better prepared to identify quality content. Want to know how to make sure your page is featured and shown first? Check out our Affordable SEO Company strategies!

1. Skycraper

Skycraper is one of the most efficient affordable SEO packages hacks. With this strategy, you target who is in the top spot at Google, and take the necessary actions to beat that competitor.

For this, you will need to find content that is all about your blog or business and that is there at the top of search results. Check all features: keyword, subtitles, topics, links pointing to it, presence of other graphics (videos, images etc).

Next, you will produce content based on this, but much better. Create a new version by extending it and making it higher quality, whether it’s by adding or updating information, inserting images and videos, more attractive design, and so on.

Also, it is critical to identify the backlinks that point to this content using SEO tools like SEMRush or Ahrefs. Then, contact the owners of the most important pages you have listed and tell them that your blog offers an even better and more complete link option.

2. Keyword Variation (LSI)

Gone are the days when the content producer needed to repeat a keyword a thousand times to tell Google what the subject of the post was about. Experts in advanced SEO techniques now show that the situation is different: it is best to use keyword variations.

In addition to making text more fluid and natural, these exchanges show algorithms that your text was designed and written by one person, not a robot who simply repeats a specific keyword. This became essential after Google began using the Latent Semantic Index (LSI), which searches the text for common variations of a search term.

So don’t be afraid to vary. In this post, for example, we are using several variations: “SEO hacks”, “SEO strategies”, “SEO tips”, “SEO techniques”, and so on!

3. CTR Improvements

When you get more clicks on your site, Google understands that your content is relevant. Automatically, it will show your page in a better position. Therefore, one of the growth hacking techniques for blogs is to increase your Click Through Rate (CTR), ie your click through rate.

Some ways to improve CTR is to create catchy and very specific headlines that show what the reader will find on that page. Click To Tweet You can also reinforce this idea by creating an irresistible meta description that makes the person understand that they need to click and check your content.

4. Website Optimization

Among SEO hacks, we can not neglect site optimization. It requires technical knowledge and care in crafting the content, but it is certainly worth it. Make sure the page loads extremely fast, is responsive to mobile, and HTML tags are designed to show you what your business is!

Also, you need to invest in the user experience. Your text should have a good scan, and add elements that make it easier to understand the subject, such as videos, infographics and images. It is also critical to optimize the name of these additional files and the alternate text using the keyword.

5. Quality Backlinks

Backlinks are probably one of the most relevant SEO hacks as they have a lot of influence on ranking. After all, if your content has high quality links, it gets a trusted “stamp” from the site that recommended it, and gets more hits.

There are several strategies to increase the quality of backlinks. The first is undoubtedly producing excellent and highly desired content. Also, search the internet and find posts with high traffic and broken links. Create options to replace them, contact your page administrator, and offer your content as an alternative to solving that problem.

You also should not forget about internal link building and writing content for other websites. These are other ways to get links pointing to your blog, gain a larger audience, and gain multiple positions on SERP.

6. Content Update

Updating content should be a constant practice. This way, your readers will always have fresh information and see your page as relevant. Click To Tweet When this happens, they come to see you as a reference, come back to check your blog often, and feel confident even to share your posts.

And updating is not just a matter of bringing up the latest data and numbers. With extensions, you can extend your post and bring deeper insights. You can even start from your own interaction with users (such as questions in the comments area) to include information relevant to your audience.

7. Local SEO

The local SEO also helps your content to better position and adds an ingredient in this algorithm: geolocation. Therefore, when you register your business with Google My Business, your page appears in strategic positions for those looking for a keyword for your area of ​​business and located near your business.

8. Security Certificates (SSL – HTTPS)

In addition to a good experience, Google wants its users to find security. Therefore, HTTPS is an official rating factor. Websites that invest in these certificates have an advantage at the time of ranking because it ensures that the data exchanged in the interaction between reader and page will be encrypted.

9. Google AMP

Many people currently access the internet via mobile devices. Realizing this trend, Google and other technology companies launched the mobile page accelerator, which immediately optimizes their content and creates a lightweight, scripted version that loads very quickly.

So whenever a user uses their smartphone to do a Google search, the engine will put AMP content in the best positions. This is a relatively little known SEO tip that you can leverage to improve your ranking.

10. Optimization for Google SERP

You can also optimize your content so that it appears in Google zero position, also known as featured snippets. That way, when a user searches for the answer to a question, your blogpost has a chance to appear in this privileged place and get a lot more clicks.

11. Relevance of the author

Google also considers Author Rank to define whether content is relevant to users. Therefore, the more you or your business are known to bring important insights to that area, the better your Google positioning will be.

12. In-depth analysis of competitors

Finally, the time for searching for keywords and repeating them throughout the text is gone. Today, it is critical to offer better quality content than what is presented on other pages dealing with the same subject.

So take a deep look at the competitors’ content strategy. See what type of blogpost they post, what keywords they use, and which topics are popular with the audience. From there, set a goal not to copy them, but to overcome them. Remember the skycraper from the first item and offer a more complete and relevant materials.

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