Content is king today and you have to admit that an essential part of your website traffic comes thanks to your blog. But it has become difficult to create articles and posts that really grab the attention of the audience. Besides, they should be Google-friendly to be highly ranked by the search engine.
If you want to increase popularity, level of trust, and your customer base, you have to be ready to work hard on the content strategy of your website. Of course, you or your copywriters can keep writing posts but they have to not only be interesting but also bring links.
Read on to learn how to create effective content that will attract links and traffic to your website.
How to Create Content That Gains Hundreds of Links Every Day
It’s important to create relevant content to make people click again and again. Your posts must be worthy of these links. Our tips will help you to create an effective strategy to bring more traffic and customers to your website:
#1. Explore the audience
First of all, you have to think of people who bring you links but not for the mere sake of links themselves. Concentrate on the needs of your target audience, their wants, and interests. Content has to be informative or solve the customers’ problems somehow. If you want to provide relevant texts and graphics, you have to explore the insight of people.
An effective link building campaign is a result of hard work and proper research. Learn the previous statistics data of your website, explore social media information and market. Only in this case, you’ll be able to understand your target audience.
After this, you can create a portrait of a typical representative of your audience. It will be easy to determine the age of this person, his/her hobby and profession, family status, and so on. Take into account the territory you want to reach and characteristics of your services or products.
#2. Determining the sources of information
Now, you know your audience and understand what people want to get from your blog. Of course, you will need some inspiration to create relevant content but what you will also need is deep information research. Be ready to determine the resources where you’ll take useful data:
- pay attention to platforms like Reddit and Quora;
- do research on social media sites.
By looking through discussions, you’ll find out what kind of content is interesting for your target audience. The research will give you the ideas for articles that will grab links for your website. Besides, people will share your posts and that will also increase the effectiveness of the company’s online presence.
#3. Create attractive headlines
You definitely know that the information you want to give the audience is relevant, up-to-date, clear, and useful. But how to make people understand it’s what they wouldn’t like to miss and click? The answer is simple: everything is in a headline. There are dozens of rules for creating an effective title. It can be informative, provocative, funny but it definitely must be relative to the entire article. Spend some time to create a super headline and it will bring you hundreds of links, views, and shares.
#4. Choose keywords properly
If you want people to find your website and blog faster, you have to think of SEO optimization. Choose the keywords that will match your services and information you give in your articles. The following platforms will help you to select the most effective ones:
- Google Search Console;
#5. Work on your writing style
An article or post has to match the corporate idea of a company and the needs of an audience. Write clearly and forget about difficult constructions – a text is like a conversation with your reader. Of course, you can use professional terminology in case your target audience understands it. But you always have to think of a person who will read your blog and make her or him like it.
These little secrets will help you to create an effective content strategy and boost the web presence of your company. Start with exploring your audience and this research will definitely become the starting point on the path to increasing your brand’s popularity. Of course, there are many factors influencing the user’s decision to click on a post or share it. But these tips are essential in case you want to get more traffic and attract a greater number of customers. Start implementing them now and you’ll reach your target audience shortly.