When it comes to digital marketing strategies, email has been found to have the highest share of Return on Investment (ROI) median at 122%. Considering that social media is a more prominent practice, this finding is worth mentioning, especially if you’re on the fence with the efficiency of emails when it comes to promotions and advertisement.
However, if you are a marketer who’s looking for more ways to improve your email marketing efforts, integrating Artificial Intelligence (AI) may be the best way to go. AI and its core aspects big data and machine learning, have been essential in developing email marketing for better client or prospect engagement.
Accenture believes that around $14 trillion of revenue is expected to gain from AI by 2035. This is perhaps due to more companies planning to utilize it for at least one of their sales processes by 2020. Around 87% of current AI users have also said that they might use it for sales forecasting and email marketing enhancement.
In this infographic, you will discover the many ways that AI can improve your email marketing and business as a whole.
Featured Image Credit: Unsplash
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