Instagram has become part of our lives. It’s inarguably one of the coolest social media at the moment. You may choose not to be on it for personal reasons, but that’s not an excuse to not have your brand on the platform with over 1 billion monthly active users.
The visual social network offers lucrative opportunities for brand promotion.
Instagram users are intrigued by captivating contents. They don’t hesitate to hit the “like” button on posts that strike a chord in them. Knowing the kinds of contents they fancy is vital to making your brand an Instagram favorite.
Here are five ways to revamp your digital marketing on Instagram.
1. Activate a business profile
The first step to making a kill with digital marketing on Instagram is to activate a business profile. There’s a limit to what you can do with a personal profile. Posting and viewing images are the major things the average Instagram user does. A personal profile is sufficient for these. It’s a different ball game with a business profile. It’s meant for brands who are keen on promoting their products and/or services.
Benefits of a business profile include:
- Contact button: Similar to the contact page on a website, followers can easily get in touch with you via the contact button on your profile.
- Create and run ads: Advertising on Instagram is a great way to increase brand awareness and sales. Rather than use Facebook advertising tools to publish ads on the platform, you can do it directly with a business profile.
- Analytics tools: A business profile gives you insights about post impressions and reach.
2. Leverage free analytics tools
Digital marketing is most effective when executed with concrete data. Instagram makes useful data available to brands to enhance their campaigns.
Don’t operate blindly. Use audience demographics to craft bespoke messages for them. For example, knowing their most active hours in the day helps you schedule posts at such hours for high engagement.
Insights gotten from the analytics tools are broken in bits to give you detailed information about specific posts and activities.
3. Create excitement about your product(s) with teasers
Instagram users are online for the contents. But there’s a thin line between sharing and constituting nuisance. Posting too many promotional posts litters users’ timelines, reminding them to use the “unfollow” button.
Be subtle. Use product-teasers.
A product teaser is a fun way to promote your brand without being pushy. You heighten your audience’s curiosity by pitching your product without giving away too much information.
A visual platform, Instagram offers the best product-teasers. You can create a short video, compile striking images or simply do a live video.
The idea behind product-teasers is to make prospects desire your product. This is done by appealing to their emotions without pressuring them to buy. When they are done watching or viewing your teaser, they’d naturally want to have what you are offering.
4. Project your brand with Instagram stories
Every brand has a story. Nobody would know your brand story if you kept it to yourself. Acknowledging the power of a well-told story, the Facebook sister social network gives brands the opportunity to express themselves in a slideshow.
Instagram stories are different from your regular posts. Besides being in a “slideshow” format, they are available for just 24 hours. This creates a sense of newness about them. Followers are quick to watch a story because they know it won’t be available after 24 hours.
Insta-stories have high viewing rates. They don’t appear in the news feed that gets easily congested but right above it. And with not-so-many stories being created by users, yours has a high chance of being viewed by your followers.
5. Build credibility by teaming up with micro-influencers
Micro influencers are a force to reckon with in digital marketing. Instagram is one medium where they exert so much power.
With a sizable following built via a display of expertise in their chosen niche, they have high level of trust among their followers.
Niche specialized, micro-influencers’ stamp on a brand validates its credibility. Joining forces with micro-influencers in your niche to promote your brand opens you up to a wider and welcoming audience.
Instagram doesn’t appear to be slowing down on its social media-domination. The 3.5 billion likes generated on a daily basis prove the medium’s high engagement level. By following these simple steps to revamp your digital marketing on Instagram, you too can join the many marketers who are thriving on the social media.
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