How to Scale your E-commerce Business with Amazon Tools

E-commerce is huge in today’s business and economic stage. Marketers are always on their heels on how to keep their client’s e-commerce businesses at the top of the food chain. Amazon and Alibaba both take the lead in the share of e-commerce domination, with both of them commanding a whopping $1.1 trillion.

This makes running your e-commerce business entirely on Amazon or Alibaba very intuitive and profitable. If you are looking to scale your existing Amazon business, this article is for you.

This article will share six of the best eCommerce seller tools that you should use to achieve this goal and how these tools will contribute to the growth of your e-commerce business.

Let’s get started.

  1. FeedbackWhiz

FeedbackWhiz is a tool that covers orders, customer data, analytics, reviews, email-automation and, the clue’s in the name, feedback. This tool saves you a lot of valuable time to concentrate on business operations by containing all the data in a simple, easy to use, platform.

Each feature within the platform is executed exceptionally well. We particularly like the order management and emailing tool, which is combined to make responses to customer issues super quick and easy.

There are also many ways to customize your email experience. With this tool, you can pre-build email sequences that tailor to your specific products and buyer behaviors. FeedbackWhiz allows you to add a personal touch to your emails. It enables the use of emojis and gifs to let you be more creative and expressive if required, and also adds some custom HTML.

Finally, FeedbackWhiz has vital data analysis tools that your business cannot go without. Whether it’s looking at past trends to identify patterns or looking at general business performance, this tool has you covered. This FBA tool will help scale your Amazon business.

  1. KeyWorx

This tool is absolutely essential to taking your Amazon business to the next level. In fact, we liked it from the first time we used it. The team over at KeyWorx have in-depth knowledge of how to rank a product in Amazon using keywords. Combining their tool and knowledge together, your items will rank higher in the search results and sales will increase.

The KeyWorx keyword tracker tool tracks on how your products are ranking based on the strength of your keywords. It does this by two methods. Firstly, it reverse engineers rankings to let you see exactly what is worked for you, and secondly, it uses a BSR tracker to keep a keen eye on your performance over time for each ASIN.

KeyWorx stands out for us because of the balance between affordability and function. KeyWorx delivers a great service that is backed up by some great tutorials from a great team, all with a very affordable price tag. We highly recommend that you check out this tool.

  1. Splitly

Splitly is another tool that fully deserves a spot on this list. It’s an artificial intelligence tool that trials split testing on your behalf. So, rather than have you draw up a traditional A and B version of a page, you can run the two side-by-side to work out what is going to return the best result.

Splitly rotates product titles, descriptions and images whilst recording the customer’s behavior on the page. This means that over a period of time, you will be able to gather data on what customers are paying attention to the most, and therefore find the optimal Amazon product listing.

But it doesn’t stop there. Splitly recognizes that pricing plays an important role in conversions. So, to solve this, it uses AI algorithms and data extrapolation to find the most optimized product price. From a human interaction point of view, this is not difficult to set up, which is another reason why we love this tool and why it can help scale your eCommerce business.

  1. Refunds Manager

It’s not rocket science to work out what this Amazon tool does. However, what the title lacks in creativity, it more than makes up for in performance. Refunds Manager makes dealing with refunds so much easier. From what we can see, it is the only product available that covers all aspects of why a customer would be returning a product and claiming a refund.

It’s very easy to use; you just sign up and link your seller accounts to the Refund Manager. They then review your FBA account and submit any cases where they feel you are entitled to a refund from Amazon. They have a huge number of users which just goes to show how effective it is.

If you’re worried about it breaching Amazon’s ToS, do not worry. All refunds they submit are done manually. Start scaling your eCommerce business now with this tool.

  1. FBA Auditor

FBA Auditor works very similarly to the Refund Manager, except that it only covers the Amazon US marketplace. Apart from that, it works just as effectively as the previous tool.

  1. Genvideo

Our final tool on this list comes from Genvideo. We love this tool because it makes use of people in your industry with influence. Genvideo’s service helps you find these people to create a video about it to use in your product listing. If you wanted, the video can be used in other places, such as on your own website.

For FBA sellers that are looking for something more innovative in marketing strategies then this tool is a must-have. Your products will stand out much more than your competitor’s.


These six tools will help scale your eCommerce business and take it to the next level. If you have any favorites of your own, then let us know!

Photo Credit: World Trade Organization Flickr via Compfight cc

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