It’s a fact: People who use Twitter buy things. They might be followers who are new to your company, or they might be returning customers. But the truth of statistics doesn’t lie: Three out of five people watch their feed, then make a purchase.
But how can you better understand Twitter—who is using it and why, and what they’re doing on it? The built-in Analytics Dashboard is a good place to start. For example, those tools can help you determine engagement rate, follower growth, and link clicks, among other things. And Twitter makes it easy, with tabs that help determine retweets, likes, and rates of engagement.
What can those pieces of information help you do? For starters, you can figure out when you need to schedule Tweets and what kind of content might give you a boost in your engagement. What else can you do to put Twitter to better use? This graphic, shared by SurePayrole, can help.