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There’s More To the Logos: the Psychology of Color In Designs

There’s More To the Logos: the Psychology of Color In Designs

If you’re setting up a new business, you will want to create an effective logo that accurately represents the type of company you are. Many people would pick a color they like, and design a logo purely based on what they think would look good, but this is a big mistake.

When designing a logo, the color, font, and shape should represent the company you want to be. A logo creates a certain first impression for a consumer, and an inappropriate logo will cause confusion amongst your target audience. If you’re a new business it is vital that your logo is sending the right message to consumers.

For example, the Starbucks logo makes sense because it accurately portrays how they want to be perceived as a company. They see themselves as organic, green, and connected with the earth, whereas brands like Chanel do not want to represent these qualities. They have chosen black as that color is more connected with sophisticated and luxury brands.

This info-graphic from Colourfast outlines everything you need to keep in mind when designing a logo for your business.




Are you ready to create a brand new logo for your business or have you created one? Tell us what inspired your choice of color.


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