EIM

Inbound marketing, Content Marketing, Guest Blogging


Top 6 Benefits of Live Chat for E-Commerce Websites

According to Econsultancy, live chat offers 73% customer satisfaction level (the highest from all other customer service channels) as compared to email (61%) and phone (44%). If you’re wondering why your ecommerce business needs a live-chat feature, a study by BoldChat found that 79% of users prefer this mode of customer service because of the […]

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Why Online Customer Reviews Are Important For Small Businesses

Why Online Customer Reviews Are Important For Small Businesses

How crucial are online customer reviews for small businesses? They are extremely important, it turns out, because over 90% of consumers read online reviews before consulting a small business. Depending on whether they’re good or bad, people decide if they should do business with the company or not. With a number of online reviews and […]

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How to Use Guest Blogging to Market A Financial Services

How to Use Guest Blogging to Market A Financial Services

Any business in the financial sector must understand that when it comes to customer success, more is always better. You need your website before more eyeballs, and you need more customers for your business to experience increased growth. With the internet, there are so many ways to grow a financial services company and begin to […]

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10 Ways to Get Your First Customer Without Spending a Dime

10 Ways to Get Your First Customer Without Spending a Dime

So you just started your business and it’s not looking like you’re anywhere near getting your first customer. You’re worried and you don’t know where to start from. All effort seems fruitless and nothing seems to work. It’s just like all the customers in the world, none of them knows you or your business exists. […]

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[INFOGRAPHIC] Benefits of Market Research for Your SME

[INFOGRAPHIC] Benefits of Market Research for Your SME

There are several reasons why market research is important for your business’ success. Your market research needs will vary depending on your industry. Though most business managers and owners understand the importance of market research when starting a new business, it is important to keep market research within your ongoing marketing strategies. Market research helps […]

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Ways to Attract Customers by Communicating Directly With Them

Ways to Attract Customers by Communicating Directly With Them

Do you want to attract prospects, keep them engaged and convert them into potential customers for your business? Do you want them to keep coming back for more? Well then content marketing, direct mail marketing, and social media marketing are the best tools you can use to make a name of yourself and drive your […]

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What Your Digital Marketing Budget Should Be Made of

What Your Digital Marketing Budget Should Be Made of

The question on the minds of many when it comes to creating a digital marketing budget is “what should be included in my digital marketing budget?”. This is a very legitimate question, especially if you’re to consider what so many statistics are showing us concerning budgeting across various segments and how they tend to fluctuate […]

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4 Key Things Your Competitors Can Teach You about Growth Hacking

4 Key Things Your Competitors Can Teach You about Growth Hacking

Even after the running wild with the term since 2010, marketers still sometimes scratch their heads when asked to explain “the truth about Growth Hacking”. So in order to help us all become more effective digital marketers, I will pose this simple question in return: what truth are you talking about? The term explains itself […]

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7 Ways to Know if A Client is Right for You

Signing on a new client for your services is usually one of the most exciting experiences of inbound marketing. The most rewarding of the experience is the feeling of contributing to the success of another business. While the feeling and experience is all exciting and fun, it is not always the case with most inbound marketing […]

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What Marketing Students Don’t Learn In College

What Marketing Students Don’t Learn In College

This is a contribution from Chanel Ross of WebTalentMarketing. I hope you enjoy the read and let us know if you have ideas you like us to explore. Students attending university or college spend hundreds of thousands on their education. We take out exuberant loans, scrape a living off of fried cafeteria foods, and consume […]

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