EIM

Inbound marketing, Content Marketing, Guest Blogging


How Small Businesses Should Use Content Marketing to Increase Local Credibility

How Small Businesses Should Use Content Marketing to Increase Local Credibility

Successful businesses today enjoy a robust online presence, and they see their reach increase almost daily. That’s proof of a well-designed online strategy. What got them here? Is it luck? Is it money? The answer is an unequivocal no. Yes, some say luck is involved in any successful venture. The truth is, however, no amount […]

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5 Tips for a Successful Ecommerce Strategy

5 Tips for a Successful Ecommerce Strategy

The eCommerce industry is booming around the world, as attested by the growth in popularity and market value in recent years. With the value of the industry expected to exceed 4.8 trillion US dollars by 2021, it’s no surprise that eCommerce stores are popping up at every corner, as the aspiring entrepreneurs are hoping to […]

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Complete Guide: Blogging Tips For Successful Email Marketing

Complete Guide: Blogging Tips For Successful Email Marketing

With a business, there’s a product or service offered on a website. This amplifies the number of opportunitiesto reach the website, seek out desired products and/or sign up on a mailing list. However, when the main purpose for a site revolves around blogging, email marketing both become more difficult and more essential. When a websites […]

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Future Trends in Marketing & Market Research

Future Trends in Marketing & Market Research

The future of marketing and market research depends on technology. From maintaining a blog to displaying products in a virtual reality and using big data for prediction, technology will guide how marketing changes. Let’s look toward the horizon and see what the future holds. 1. Outsourcing Blog Posts It’s baffling how many companies lack a […]

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How to Convert Leads into Customers Using Email Automation

How to Convert Leads into Customers Using Email Automation

Great job! Your website has reached hundreds of thousands or even millions of visitors. But then, your sales barely rose up. Of course, your goal is not just to reach millions of views. You want to turn those views into paying customers. It’s given that not all of your visitors will become your customer. However, […]

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7 Reasons More and More Businesses are Using Digital Signage

7 Reasons More and More Businesses are Using Digital Signage

Image Credit Promoting retail business is quite challenging. Marketers face the daunting task of devising ways to cut through the cacophony of the overcrowded market place and hold aloft the business entity that can grab eyeballs. There is too much commotion in the market place where every business is trying its best to hold its […]

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Use These Twitter Analytics Tips to Immediately Improve Your Engagement

Use These Twitter Analytics Tips to Immediately Improve Your Engagement

It’s a fact: People who use Twitter buy things. They might be followers who are new to your company, or they might be returning customers. But the truth of statistics doesn’t lie: Three out of five people watch their feed, then make a purchase. But how can you better understand Twitter—who is using it and […]

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7 Compelling Ways To Increase Your Profit Through Google’s Dynamic Search Ads

7 Compelling Ways To Increase Your Profit Through Google’s Dynamic Search Ads

Digital marketing is helping level the playing field between small businesses and international brands. Today, a local pizzeria can reach out to its target customers via the same platforms as a global restaurant chain. Why should you be exploring digital marketing? More than half of the 7.5 billion global population are Internet users. This number is […]

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Email: A Tried and True Marketing Method [INFOGRAPHIC]

Email: A Tried and True Marketing Method [INFOGRAPHIC]

Although modern marketing methods like social media have received a lot of hype in recent years, a new report from EveryCloud concludes that email is still the best tactic for turning potential customers into actual customers. Using a large set of data they look at the numbers backing email and social media marketing, and the […]

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A Dictionary of Inbound Marketing Terms

A Dictionary of Inbound Marketing Terms

This is a guest post from Hannah Corbett, Inbound Marketing Manager at SEO agency, EdgeThreeSixty. Image Credit Flickr When it comes to the world of inbound marketing, industry jargon and confusing terminology are abundant. Even the number of abbreviations and acronyms alone are enough to confuse any newcomer. That’s why it’s always useful to have […]

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