Customer engagement can be a rather difficult nut to crack. You can put hundreds of hours of thought into a marketing strategy and its execution, but it is impossible to judge for certain whether or not it will be a success. We can try to second guess the mindset of our target market,
We travel across the vast digital distance of the World Wide Web in one of two ways: by entering a URL, or by clicking a link. Backlinks represent the primary way that both people and search engines connect to new and relevant sites. Case and point: the more links you have pointing to
There are several reasons why market research is important for your business’ success. Your market research needs will vary depending on your industry. Though most business managers and owners understand the importance of market research when starting a new business, it is important t
One of the primary reasons for the growth of m-commerce is the growth of on-demand services. The modern consumer wants everything now and this has resulted in these kinds of services growing exponentially. When you look at the growth of on-demand services such as Uber, who are taking
Apps are getting more and more advanced and they are making a marketer’s job a lot less stressful. With many businesses growing on a global scale and employees working remotely more than ever before, apps are been used to help people effectively manage their work away from their desk.
If you’re setting up a new business, you will want to create an effective logo that accurately represents the type of company you are. Many people would pick a color they like, and design a logo purely based on what they think would look good, but this is a big mistake. When des
If someone were to tell a major company fifty years ago that it didn’t have to send out salesmen knocking from door to door to sell its product to American housewives, or plaster up immense billboards all over major cities to gain visibility, but instead, that it could make a short vi