What makes a successful social media marketing strategy for businesses? Is it a large number of the fan-base, or is it the frequency of your social media posts? The answer is a little bit of both. These two benchmarks work hand in hand to make significant contributions to your social

It’s a fact: People who use Twitter buy things. They might be followers who are new to your company, or they might be returning customers. But the truth of statistics doesn’t lie: Three out of five people watch their feed, then make a purchase. But how can you better understand Twitte

You may have started blogging and sharing your blog posts on different social network sites but are you optimizing them for search? You really don’t have to be a SEO expert or hire one to optimize your blogs. Do your research and study how you can do it on your own. There are tons of

Although modern marketing methods like social media have received a lot of hype in recent years, a new report from EveryCloud concludes that email is still the best tactic for turning potential customers into actual customers. Using a large set of data they look at the numbers backing

Many businesses tackle one social media platform—say Facebook or Twitter—and call it a day. But social media is a much more diverse world, and there are many more robust ways, that you can meet your customers in order to extend your read and build your community. Take video, for examp

An online store is essential whether you are starting up a business or you already have a brick-and-mortar store. This is because the number of people doing their shopping online is continuously growing and it doesn’t show any signs of slowing down, especially with the convenience it

In order to capture the attention of e-book readers, you need to come up with something special. They must find information that they have not learned before. They should also see interesting images and videos or self-help tips so they can have the same experience as the writer. Peopl

Customer engagement can be a rather difficult nut to crack. You can put hundreds of hours of thought into a marketing strategy and its execution, but it is impossible to judge for certain whether or not it will be a success. We can try to second guess the mindset of our target market,

We travel across the vast digital distance of the World Wide Web in one of two ways: by entering a URL, or by clicking a link. Backlinks represent the primary way that both people and search engines connect to new and relevant sites. Case and point: the more links you have pointing to

There are several reasons why market research is important for your business’ success. Your market research needs will vary depending on your industry. Though most business managers and owners understand the importance of market research when starting a new business, it is important t