EIM

Inbound marketing, Content Marketing, Guest Blogging


Category: Marketing

How Small Businesses Should Use Content Marketing to Increase Local Credibility

How Small Businesses Should Use Content Marketing to Increase Local Credibility

Successful businesses today enjoy a robust online presence, and they see their reach increase almost daily. That’s proof of a well-designed online strategy. What got them here? Is it luck? Is it money? The answer is an unequivocal no. Yes, some say luck is involved in any successful venture. The truth is, however, no amount […]

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5 Tips for a Successful Ecommerce Strategy

5 Tips for a Successful Ecommerce Strategy

The eCommerce industry is booming around the world, as attested by the growth in popularity and market value in recent years. With the value of the industry expected to exceed 4.8 trillion US dollars by 2021, it’s no surprise that eCommerce stores are popping up at every corner, as the aspiring entrepreneurs are hoping to […]

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Future Trends in Marketing & Market Research

Future Trends in Marketing & Market Research

The future of marketing and market research depends on technology. From maintaining a blog to displaying products in a virtual reality and using big data for prediction, technology will guide how marketing changes. Let’s look toward the horizon and see what the future holds. 1. Outsourcing Blog Posts It’s baffling how many companies lack a […]

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3 Ways to Help Your Brand Stand Out Online

3 Ways to Help Your Brand Stand Out Online

So, you have a business idea. You love it, your friends love it, and you’re ready to turn the idea into a reality. The next step is to start turning your idea into a brand that people recognize. The concept is simple, but the execution is complex. Join us as we look at three ways […]

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6 SEO Best-Practices That Will Triple Your E-Commerce Sales

6 SEO Best-Practices That Will Triple Your E-Commerce Sales

In recent years, e-commerce is becoming more prominent and seeing increased sales worldwide. E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK, this is to show that e-commerce has a lot of potentials and ensuring you have the right marketing and sales tools in place will […]

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Top 5 Reasons Why Video is The Future of Content Marketing

Top 5 Reasons Why Video is The Future of Content Marketing

It’s understandable that video evokes intense feelings in us, enough to make us share the content like word of mouth on the Internet. Nonetheless, it is necessary that we know the dynamics behind using these evoked feelings to the future of our content marketing. 1.) It can strengthen your brand message Your aim is to […]

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Marketing Leadership Today: What Does It Take?

Marketing Leadership Today: What Does It Take?

The world of marketing is always evolving. Trends change frequently, and it can be challenging to keep up with latest and best practices, let alone predict where trends are headed. So how can you become a thought-leader or spokesperson for your company and achieve the recognition you deserve? Here are some trends in marketing leadership […]

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Creating Effective Content for Digital Signage Displays– Customer Touch-Points to Keep in Mind

Creating Effective Content for Digital Signage Displays– Customer Touch-Points to Keep in Mind

Just because you are using digital signage for your business does not mean your customers and audience would be obliged to give you the right returns. Although you are doing it with the intention of providing a better user experience that brings them closer to your business, things may not work your way. If it […]

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5 Ways to Generate Quality B2B Leads on a Budget

5 Ways to Generate Quality B2B Leads on a Budget

Buyer behavior continues to evolve at breakneck speeds, making B2B lead generation a difficult feat. In fact, a HubSpot report indicates that 63% of marketers believe B2B lead generation to be their biggest challenge. Generating high-quality leads can be expensive and time-consuming. Thankfully, there are B2B lead generation strategies you can implement even when you’re […]

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