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Inbound marketing, Content Marketing, Guest Blogging


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6 Benefits of Quant Research for Product Development

6 Benefits of Quant Research for Product Development

Traditionally, quantitative research is used in the back end of the marketing process to guide final decision making.  Typically, it uses large-scale numbers that give businesses confidence in making investment decisions.  But quantitative research is a relevant marketing tool throughout the entirety of the product development cycle, not just to validate. Having significant numbers at […]

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How To Use Instagram Stories For Your Business

Social media is taking over the marketing game – with top brands having a 58 times higher engagement rate on Instagram than on Facebook, and 120 times higher than on Twitter. This means that your business can only benefit from having an Instagram-oriented approach in your social media strategy. Just as companies were getting on […]

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Why Privacy And Security Should Be At The Forefront of Any Marketing Campaign

Customer data and analytics is important for every marketer in today’s world. These practices assist marketers to identify and understand the market and its customers better, but these practices also lead to vulnerabilities. Data gathered through marketing campaigns are immensely valuable, but in return make it data a tempting target. And not only for hackers […]

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Why Does Your Business Need a Social Media Marketing Plan in 2017?

Why Does Your Business Need a Social Media Marketing Plan in 2017?

Today, no business strategy is complete without social media. There are around 2.3 billion active social media users. About 74% of all adults in the USA use social networking sites. Facebook gets about 2.1 billion active users each month. It has been increasing a healthy 17% each year, and we expect this traffic growth trend […]

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How to host an Instagram Contest? A step-by-step guide

How to host an Instagram Contest? A step-by-step guide

Even though contests and sweepstakes have been around for quite some time, they have now taken on a new life with the growth of social media. Sure, contests are not the only answer to every marketing challenge, but they should be included in every business’s marketing toolkit, especially if they a have a prominent social […]

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12 Ways to Overcome Small Business Failures and Thrive in Hard Times [INFOGRAPHIC]

Many times, we find ourselves facing difficult situations and adversities in life and in business. Most of these situations, while often are not a result of our own deeds, can be either exacerbated or artfully managed by what steps and decisions we take when dealing with them. Failure in some of life’s most important undertaking, such […]

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How to Convert Leads into Customers Using Email Automation

How to Convert Leads into Customers Using Email Automation

Great job! Your website has reached hundreds of thousands or even millions of visitors. But then, your sales barely rose up. Of course, your goal is not just to reach millions of views. You want to turn those views into paying customers. It’s given that not all of your visitors will become your customer. However, […]

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How Mobile Is Changing the Face of Commerce

How Mobile Is Changing the Face of Commerce

Mobile devices are now the most common way in which we access the internet. When we break down the number of minutes that we spend online, mobile devices account for a huge percentage of this over more traditional means such as a laptop or a PC. In America, mobiles account for 71% of the time […]

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7 Reasons More and More Businesses are Using Digital Signage

7 Reasons More and More Businesses are Using Digital Signage

Image Credit Promoting retail business is quite challenging. Marketers face the daunting task of devising ways to cut through the cacophony of the overcrowded market place and hold aloft the business entity that can grab eyeballs. There is too much commotion in the market place where every business is trying its best to hold its […]

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Use These Twitter Analytics Tips to Immediately Improve Your Engagement

Use These Twitter Analytics Tips to Immediately Improve Your Engagement

It’s a fact: People who use Twitter buy things. They might be followers who are new to your company, or they might be returning customers. But the truth of statistics doesn’t lie: Three out of five people watch their feed, then make a purchase. But how can you better understand Twitter—who is using it and […]

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