That eureka moment when you get a great idea for your next blog content is mind-blowing. Your fingers begin to itch in anticipation of hitting the letters on your keyboard. Not only do you get to share this amazing idea with your readers, it will also avail your blog a new window for traffic.
It’s no longer news that content is king. The bone of contention is how to create an effective content marketing strategy that engages prospects and generates leads. People love to buy but hate being sold to. The invasive all-in-your-face marketing antics of today is to blame for this guarded attitude of consumers toward marketing.
Successful businesses today enjoy a robust online presence, and they see their reach increase almost daily. That’s proof of a well-designed online strategy. What got them here? Is it luck? Is it money? The answer is an unequivocal no. Yes, some say luck is involved in any successful venture. The truth is, however, no amount […]
The eCommerce industry is booming around the world, as attested by the growth in popularity and market value in recent years. With the value of the industry expected to exceed 4.8 trillion US dollars by 2021, it’s no surprise that eCommerce stores are popping up at every corner, as the aspiring entrepreneurs are hoping to […]
Onsite content is vital to an effective marketing strategy, especially a strategy centered on content marketing. It provides a base of knowledge to reference, proving you are an authority in your industry. It affects everything from posts on other websites regarding your company to social media engagement. Let’s dig deeper into why onsite content is […]
With a business, there’s a product or service offered on a website. This amplifies the number of opportunitiesto reach the website, seek out desired products and/or sign up on a mailing list. However, when the main purpose for a site revolves around blogging, email marketing both become more difficult and more essential. When a websites […]
When we talk about site traffic, often the conversation turns to the technical aspects of your site that can either go wrong or be improved. You would be forgiven for focusing on your appearance in search engines and thinking outside the site itself because traffic is about getting found, right? Well, yes, but what the […]
E-commerce is huge in today’s business and economic stage. Marketers are always on their heels on how to keep their client’s e-commerce businesses at the top of the food chain. Amazon and Alibaba both take the lead in the share of e-commerce domination, with both of them commanding a whopping $1.1 trillion. This makes running […]
The future of marketing and market research depends on technology. From maintaining a blog to displaying products in a virtual reality and using big data for prediction, technology will guide how marketing changes. Let’s look toward the horizon and see what the future holds. 1. Outsourcing Blog Posts It’s baffling how many companies lack a […]