EIM

Inbound marketing, Content Marketing, Guest Blogging


Author: Ayodeji Onibalusi

Creating Effective Content for Digital Signage Displays– Customer Touch-Points to Keep in Mind

Creating Effective Content for Digital Signage Displays– Customer Touch-Points to Keep in Mind

Just because you are using digital signage for your business does not mean your customers and audience would be obliged to give you the right returns. Although you are doing it with the intention of providing a better user experience that brings them closer to your business, things may not work your way. If it […]

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5 Ways to Generate Quality B2B Leads on a Budget

5 Ways to Generate Quality B2B Leads on a Budget

Buyer behavior continues to evolve at breakneck speeds, making B2B lead generation a difficult feat. In fact, a HubSpot report indicates that 63% of marketers believe B2B lead generation to be their biggest challenge. Generating high-quality leads can be expensive and time-consuming. Thankfully, there are B2B lead generation strategies you can implement even when you’re […]

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Top 4 Google AdWords Updates

Top 4 Google AdWords Updates

Top 4 Google AdWords Updates To Use this Spring 2018 Google’s been busy updating its UI to help you target that bit more effectively and reach that bit further. But we’ll start with four letters that are starting to bring everyone out in a cold sweat: GDPR. GDPR and AdWords We’ll spare you another retread […]

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BlockChain and Digital Marketing Trends in 2018

BlockChain and Digital Marketing Trends in 2018

Everyone is talking about blockchain, cryptocurrency, bitcoin and what-not these days. Blockchain is even being hailed as the Next Internet! Why should you care? Well, it is kind of a big deal since Venture Capitalists have invested more than $1 billion into blockchain companies over the last five years. According to stats, global blockchain market is to […]

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6 Steps to Cut Down Online Marketing Costs and Double Your Results

6 Steps to Cut Down Online Marketing Costs and Double Your Results

    With the abundance of social media channels, the constant talk of marketing strategies, and the whispers of algorithm changes, it can be overwhelming for marketers to feel confident about where to invest their budget. Things can get expensive. Rapidly. And you don’t have the time (or money) for that. You need to get […]

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Effective SEO Strategies for Inbound Marketing

Effective SEO Strategies for Inbound Marketing

      Effective inbound marketing is invaluable to a company’s success in today’s digital world. By focusing on attracting customers through relevant, helpful content that adds value to every stage of a customer purchasing path, a company can successfully increase conversions on their e-commerce site. With strong SEO strategies, a website has the opportunity […]

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How to Create Trending Content

How to Create Trending Content

Trending doesn’t exactly work the way that it used to. As I will explain, several aspects of today’s content marketing have shaped the way consumers view new content. As such, if you want to get eyes on your content, it’s imperative that you think about how to relate to your audience, what you have to […]

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6 Benefits of Quant Research for Product Development

6 Benefits of Quant Research for Product Development

Traditionally, quantitative research is used in the back end of the marketing process to guide final decision making.  Typically, it uses large-scale numbers that give businesses confidence in making investment decisions.  But quantitative research is a relevant marketing tool throughout the entirety of the product development cycle, not just to validate. Having significant numbers at […]

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How To Use Instagram Stories For Your Business

Social media is taking over the marketing game – with top brands having a 58 times higher engagement rate on Instagram than on Facebook, and 120 times higher than on Twitter. This means that your business can only benefit from having an Instagram-oriented approach in your social media strategy. Just as companies were getting on […]

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Why Privacy And Security Should Be At The Forefront of Any Marketing Campaign

Customer data and analytics is important for every marketer in today’s world. These practices assist marketers to identify and understand the market and its customers better, but these practices also lead to vulnerabilities. Data gathered through marketing campaigns are immensely valuable, but in return make it data a tempting target. And not only for hackers […]

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