EIM

Inbound marketing, Content Marketing, Guest Blogging


Author: Ayodeji Onibalusi

BlockChain and Digital Marketing Trends in 2018

BlockChain and Digital Marketing Trends in 2018

Everyone is talking about blockchain, cryptocurrency, bitcoin and what-not these days. Blockchain is even being hailed as the Next Internet! Why should you care? Well, it is kind of a big deal since Venture Capitalists have invested more than $1 billion into blockchain companies over the last five years. According to stats, global blockchain market is to […]

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6 Steps to Cut Down Online Marketing Costs and Double Your Results

6 Steps to Cut Down Online Marketing Costs and Double Your Results

    With the abundance of social media channels, the constant talk of marketing strategies, and the whispers of algorithm changes, it can be overwhelming for marketers to feel confident about where to invest their budget. Things can get expensive. Rapidly. And you don’t have the time (or money) for that. You need to get […]

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Effective SEO Strategies for Inbound Marketing

Effective SEO Strategies for Inbound Marketing

      Effective inbound marketing is invaluable to a company’s success in today’s digital world. By focusing on attracting customers through relevant, helpful content that adds value to every stage of a customer purchasing path, a company can successfully increase conversions on their e-commerce site. With strong SEO strategies, a website has the opportunity […]

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How to Create Trending Content

How to Create Trending Content

Trending doesn’t exactly work the way that it used to. As I will explain, several aspects of today’s content marketing have shaped the way consumers view new content. As such, if you want to get eyes on your content, it’s imperative that you think about how to relate to your audience, what you have to […]

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6 Benefits of Quant Research for Product Development

6 Benefits of Quant Research for Product Development

Traditionally, quantitative research is used in the back end of the marketing process to guide final decision making.  Typically, it uses large-scale numbers that give businesses confidence in making investment decisions.  But quantitative research is a relevant marketing tool throughout the entirety of the product development cycle, not just to validate. Having significant numbers at […]

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How To Use Instagram Stories For Your Business

Social media is taking over the marketing game – with top brands having a 58 times higher engagement rate on Instagram than on Facebook, and 120 times higher than on Twitter. This means that your business can only benefit from having an Instagram-oriented approach in your social media strategy. Just as companies were getting on […]

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Why Privacy And Security Should Be At The Forefront of Any Marketing Campaign

Customer data and analytics is important for every marketer in today’s world. These practices assist marketers to identify and understand the market and its customers better, but these practices also lead to vulnerabilities. Data gathered through marketing campaigns are immensely valuable, but in return make it data a tempting target. And not only for hackers […]

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Why Does Your Business Need a Social Media Marketing Plan in 2017?

Why Does Your Business Need a Social Media Marketing Plan in 2017?

Today, no business strategy is complete without social media. There are around 2.3 billion active social media users. About 74% of all adults in the USA use social networking sites. Facebook gets about 2.1 billion active users each month. It has been increasing a healthy 17% each year, and we expect this traffic growth trend […]

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How to host an Instagram Contest? A step-by-step guide

How to host an Instagram Contest? A step-by-step guide

Even though contests and sweepstakes have been around for quite some time, they have now taken on a new life with the growth of social media. Sure, contests are not the only answer to every marketing challenge, but they should be included in every business’s marketing toolkit, especially if they a have a prominent social […]

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12 Ways to Overcome Small Business Failures and Thrive in Hard Times [INFOGRAPHIC]

Many times, we find ourselves facing difficult situations and adversities in life and in business. Most of these situations, while often are not a result of our own deeds, can be either exacerbated or artfully managed by what steps and decisions we take when dealing with them. Failure in some of life’s most important undertaking, such […]

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