EIM

Inbound marketing, Content Marketing, Guest Blogging


Author: Ayodeji Onibalusi

5 Tips For Brand Image Marketing and Visibility

5 Tips For Brand Image Marketing and Visibility

In today’s business world, the image is everything. In many cases, your brand’s image is the first impression your company gives to potential customers. And, as marketers know, first impressions can make or break a conversion. A question you should always consider is, is your company image costing you sales? It is imperative that your […]

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Artificial Intelligence and M-Commerce: How Consumer Trends Are Being Shaped

Artificial Intelligence and M-Commerce: How Consumer Trends Are Being Shaped

Brands today are harnessing the power of mobile app development in a bid to adjust to the new shift being fueled by Artificial Intelligence (AI) that has slowly engulfed users of smartphones. While the AI industry is $735 billion strong today, mobile commerce is equally promising, touching nearly $460 billion. The potential is huge. There […]

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3 Ways to Help Your Brand Stand Out Online

3 Ways to Help Your Brand Stand Out Online

So, you have a business idea. You love it, your friends love it, and you’re ready to turn the idea into a reality. The next step is to start turning your idea into a brand that people recognize. The concept is simple, but the execution is complex. Join us as we look at three ways […]

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6 SEO Best-Practices That Will Triple Your E-Commerce Sales

6 SEO Best-Practices That Will Triple Your E-Commerce Sales

In recent years, e-commerce is becoming more prominent and seeing increased sales worldwide. E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK, this is to show that e-commerce has a lot of potentials and ensuring you have the right marketing and sales tools in place will […]

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Top 5 Reasons Why Video is The Future of Content Marketing

Top 5 Reasons Why Video is The Future of Content Marketing

It’s understandable that video evokes intense feelings in us, enough to make us share the content like word of mouth on the Internet. Nonetheless, it is necessary that we know the dynamics behind using these evoked feelings to the future of our content marketing. 1.) It can strengthen your brand message Your aim is to […]

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Marketing Leadership Today: What Does It Take?

Marketing Leadership Today: What Does It Take?

The world of marketing is always evolving. Trends change frequently, and it can be challenging to keep up with latest and best practices, let alone predict where trends are headed. So how can you become a thought-leader or spokesperson for your company and achieve the recognition you deserve? Here are some trends in marketing leadership […]

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Guide to a Successful Social Media Stretegy [INFOGRAPHIC]

Guide to a Successful Social Media Stretegy [INFOGRAPHIC]

What makes a successful social media marketing strategy for businesses? Is it a large number of the fan-base, or is it the frequency of your social media posts? The answer is a little bit of both. These two benchmarks work hand in hand to make significant contributions to your social media marketing goals. But then, […]

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Creating Effective Content for Digital Signage Displays– Customer Touch-Points to Keep in Mind

Creating Effective Content for Digital Signage Displays– Customer Touch-Points to Keep in Mind

Just because you are using digital signage for your business does not mean your customers and audience would be obliged to give you the right returns. Although you are doing it with the intention of providing a better user experience that brings them closer to your business, things may not work your way. If it […]

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5 Ways to Generate Quality B2B Leads on a Budget

5 Ways to Generate Quality B2B Leads on a Budget

Buyer behavior continues to evolve at breakneck speeds, making B2B lead generation a difficult feat. In fact, a HubSpot report indicates that 63% of marketers believe B2B lead generation to be their biggest challenge. Generating high-quality leads can be expensive and time-consuming. Thankfully, there are B2B lead generation strategies you can implement even when you’re […]

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Top 4 Google AdWords Updates

Top 4 Google AdWords Updates

Top 4 Google AdWords Updates To Use this Spring 2018 Google’s been busy updating its UI to help you target that bit more effectively and reach that bit further. But we’ll start with four letters that are starting to bring everyone out in a cold sweat: GDPR. GDPR and AdWords We’ll spare you another retread […]

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