EIM

Inbound marketing, Content Marketing, Guest Blogging


Author: Ayodeji Onibalusi

5 Tips for a Successful Ecommerce Strategy

5 Tips for a Successful Ecommerce Strategy

The eCommerce industry is booming around the world, as attested by the growth in popularity and market value in recent years. With the value of the industry expected to exceed 4.8 trillion US dollars by 2021, it’s no surprise that eCommerce stores are popping up at every corner, as the aspiring entrepreneurs are hoping to […]

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Why Effective Marketing Requires Strong Onsite Content

Why Effective Marketing Requires Strong Onsite Content

Onsite content is vital to an effective marketing strategy, especially a strategy centered on content marketing. It provides a base of knowledge to reference, proving you are an authority in your industry. It affects everything from posts on other websites regarding your company to social media engagement. Let’s dig deeper into why onsite content is […]

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How Effective Visuals Can Boost Your Site Traffic

How Effective Visuals Can Boost Your Site Traffic

When we talk about site traffic, often the conversation turns to the technical aspects of your site that can either go wrong or be improved. You would be forgiven for focusing on your appearance in search engines and thinking outside the site itself because traffic is about getting found, right? Well, yes, but what the […]

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5 Tips For Brand Image Marketing and Visibility

5 Tips For Brand Image Marketing and Visibility

In today’s business world, the image is everything. In many cases, your brand’s image is the first impression your company gives to potential customers. And, as marketers know, first impressions can make or break a conversion. A question you should always consider is, is your company image costing you sales? It is imperative that your […]

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Artificial Intelligence and M-Commerce: How Consumer Trends Are Being Shaped

Artificial Intelligence and M-Commerce: How Consumer Trends Are Being Shaped

Brands today are harnessing the power of mobile app development in a bid to adjust to the new shift being fueled by Artificial Intelligence (AI) that has slowly engulfed users of smartphones. While the AI industry is $735 billion strong today, mobile commerce is equally promising, touching nearly $460 billion. The potential is huge. There […]

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3 Ways to Help Your Brand Stand Out Online

3 Ways to Help Your Brand Stand Out Online

So, you have a business idea. You love it, your friends love it, and you’re ready to turn the idea into a reality. The next step is to start turning your idea into a brand that people recognize. The concept is simple, but the execution is complex. Join us as we look at three ways […]

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6 SEO Best-Practices That Will Triple Your E-Commerce Sales

6 SEO Best-Practices That Will Triple Your E-Commerce Sales

In recent years, e-commerce is becoming more prominent and seeing increased sales worldwide. E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK, this is to show that e-commerce has a lot of potentials and ensuring you have the right marketing and sales tools in place will […]

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Top 5 Reasons Why Video is The Future of Content Marketing

Top 5 Reasons Why Video is The Future of Content Marketing

It’s understandable that video evokes intense feelings in us, enough to make us share the content like word of mouth on the Internet. Nonetheless, it is necessary that we know the dynamics behind using these evoked feelings to the future of our content marketing. 1.) It can strengthen your brand message Your aim is to […]

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Marketing Leadership Today: What Does It Take?

Marketing Leadership Today: What Does It Take?

The world of marketing is always evolving. Trends change frequently, and it can be challenging to keep up with latest and best practices, let alone predict where trends are headed. So how can you become a thought-leader or spokesperson for your company and achieve the recognition you deserve? Here are some trends in marketing leadership […]

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Guide to a Successful Social Media Stretegy [INFOGRAPHIC]

Guide to a Successful Social Media Stretegy [INFOGRAPHIC]

What makes a successful social media marketing strategy for businesses? Is it a large number of the fan-base, or is it the frequency of your social media posts? The answer is a little bit of both. These two benchmarks work hand in hand to make significant contributions to your social media marketing goals. But then, […]

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